How can your brand move in the right direction without the right game plan?
If you're looking for the road to success, research is the roadmap. Foodable Labs™ is the largest index of global restaurant data, analyzing brands and brand performance, as well as the consumer engagement behavior of foodservice professionals and food enthusiasts. This is not simply business intelligence — this is about business trends, insights and future strategies.
Foodable Labs measures and develops key actions in the following areas:
- Digital Cross-Competitive Analysis
- Price-Value Sentiment
- Social Restaurant Visit (SRV) Analysis
- Digital Media Effectiveness
- Overall Brand Sentiment
- Behavior and Trend Analysis of Core and Outlier Consumers
- Team and Executive Coaching
The data is broken down into five key areas for a comprehensive view on your brand:
- Sentiment allows for predictive sales analytics by measuring consumer sentiment on your products or services.
- Engagement, an in-depth look on your social audience, allows for effective audience growth, reach, and messaging.
- Influence, an analysis on your brand's general and hyper-user, allows your brand to target the influencers in your audience.
- Social Restaurant Visits, a measure of location-to-consumer behavior, provides insight on your brand's Social ROI.
- Mobile Engagement analyzes consumer-brand interaction, important as mobile now tops desktop usage in the digital landscape and continues to grow.
- We have analyzed more than 500 concepts in the past eight years and have the most expansive analysis of the industry at 174 million consumers. We believe all brands know their customers — it's the untapped customer audience you don't know that we make it our mission to introduce you to.